We have heard a lot of things from customers, but one that literally “blows our mind” is when a prospective Nitro-LM customer seems ‘OK’ with losing money.

Excuses for permitting customers to steal…
Believe it or not, there are software companies (yes even public companies) out there that accept a customer purchasing a “single” license of their software, then installing/re-installing it repeatedly so that it runs on as many as 5, 10, 15, 20, even 50 computers!!! WHY?!?

Typical Answer:
“We want our software to be on every user’s desktop,
therefore becoming the de-facto standard.”

That is (unfortunately) a very common answer. So, why not just GIVE IT AWAY!?!?

A Dose of Reality!
Having written commercial software for years, and seen first hand the effects of customers violating the terms of a License Agreement one thing is for sure:

We have never been satisfied with a customer “stealing” from us
- and that is exactly what they are doing.

We originally created Nitro-LM to introduce control over our own software. Specifically, how long it could be used, who could use it, where, when and how often (not that all of those features are done at the same time – but it is nice to have options).

It is hard enough to sell even one (1) copy of commercial software in a specialized industry/capability; its even harder to justify being satisfied with giving away 3, 5, 10 or more copies of it to a single customer. And it is really nice to know that when a customer is not paying their bill (e.g. subscriptions, maintenance, invoices, etc.), they are not able to use your software.

Is there a Solution?
Nitro-LM’s capabilities simply give you options! You can structure your own company/customer license relationships so that you can easily understand and control what your customers are doing while preserving your revenue stream – without complicating your customer’s use of it. This is a fundamental key to your success!

By actually being in control over your licenses, and how they are used, your company can look at how you price and deliver your solutions in the marketplace.

Getting back to the basics of business: Marketing-101
With the advent of any new technology and process comes the opportunity to reevaluate your business model. Continuing to develop your software in under an “n+1” evolution model is one thing, but applying that approach to your core financial and business model guaranteesunimpressive growth and long term “rigor mortis.”

Maybe your pricing is high to cover the anticipated losses with your current solution, or priced to match competitive solutions which have the same “piracy” factors. So what happens if you are averaging a 3:1 steal/purchase ratio, and you implement Nitro-LM, drop your price so that it is more affordable to your customers, and you sell 3+ copies for the old price of 1? What does that do to your competition!?!?

Does the prospect making 50%+ more revenue seem like a good thing? Especially if you can account for EVERY license that is being sold and used by your (very happy) customers, AND create stress and frustration on behalf your closest industry competitor?

YES!!!